Football match analysis
Upload a match video. By the next evening you can see how every player ran, watch their clips and read a match report, with players named from their shirt numbers.
Free pilot for clubs: three matches, no card, no contract. Then £99 a month for up to five matches.
Both teams
The opponent is measured from the same video, player by player.
No hardware
No vests, no sensors, no new camera. Just the video you already film.
Evening after
Upload after the final whistle. It is ready the next evening.
Easy to share
Reports, player cards and clips you can send to anyone.
01Who it's for
One account for your club. Everyone, from the head coach to the media team, sees the tools they need.
See what happened before Monday's training: who ran, who worked, and the moments that decided it.
Match report · player cards · key moments
Every player already followed for you, so your hours go into the analysis, not the tagging.
Drawing tools · clips · reports
Study your next opponent's last match: how they line up and who their quickest players are.
Team shape · fastest players · clips
Every player on the pitch, not only your own, from footage you already get.
Player cards · clips · share links
How far and how fast every player ran, without vests, for men's and women's football.
Running data · player cards · both teams
A card for one match with a heat map and a clip reel, to keep or to send to a club.
Player card · heat map · clips
Clips cut for social media in a few clicks, with captions and the club's logo.
Clips for every social channel
A private space for the whole staff, safe for youth football: you decide what is shared, and it is deleted when you ask.
Staff accounts · private and secure
One private account for each club you work for, each with that club's logo, and the same tools in every one.
An account per club · each club's logo
Every club in a division on one deal, with the same data from each match and a referee report on top.
League deals · every club · referee reports
How the referee moved and how close he kept to play, from the same match video.
Running · positioning · heat map
Real matches as teaching material for coach courses, schools and universities.
Match viewer · teaching use
02Product
Both teams, from one video. Nothing to wear, nothing to install.
Viewer
Watch the match with every player, the referee and the ball followed on the picture, and the same moment on a mini-map and a 3D pitch.
VAR offside check · New
Pause on the pass, click the defender and the attacker, and SeeKick draws the offside line on the video, rebuilds both players in 3D and gives its call: offside, onside, or too close to call.
Names
SeeKick reads the numbers on the shirts and matches them to the team sheets. If it is not sure who someone is, you name him in one click, and the name follows him through the match.
1 · Read
8
The number on his back, read from the video.
2 · Match
7 J. Ferris
8 M. Okafor
9 T. Lind
Matched to the player on that team's sheet.
3 · Show
#8 Okafor
On the video, the report and the clips.
Running data
How far every player ran, how often he sprinted and how fast he went, for both teams, straight from the video.
The same numbers appear on the player cards, in the match report and in the referee report, and women's matches are measured with women's speeds.
| You see | What it tells you |
|---|---|
| Distance | How much ground each player covered |
| Sprints | How often he ran flat out |
| Top speed | His fastest moment of the match |
| Heat map | Where on the pitch he spent the match |
The next opponent
Upload a video of your opponent's last match and you get the same picture of their players as of yours. A GPS vest only measures your own squad; video sees both.
| Question | From their last match |
|---|---|
| How wide and deep do they play? | Each team's width and depth, live on the radar |
| How high is their line? | How far up the pitch they defend |
| Who is quick? | Top speed, sprints and high-speed running per player |
| Where do they lose the ball? | Where on the pitch they give it away |
| Who links their play? | Who passes to whom, for each team |
Match report
AI writes the match report in plain words: the key moments, how the teams compared and a note on each player. Every number in it is checked against the match first, so nothing is made up.
You can also ask the match questions in your own words, and get answers with the clips to match.
Match report · second half
The press held after the break. Okafor made 3 sprints after the 60th minute, the fastest at 29.4 km/h, and covered 1.9 km while on camera.
4 numbers, 4 found in the match data
Sample files
These files were made by SeeKick from the research clip used on this page. The names are samples.
| File | What it shows |
|---|---|
| Match report | The written report: key points, how the teams compared, heat maps and each named player |
| Player card | One player's running and heat map |
| Sportscode file For Sportscode | The match's moments, ready for Sportscode |
| Spreadsheet For Excel | The same moments as a spreadsheet |
03Analysis tools
Everything happens on the real match: draw on it, show the team shapes, turn it in 3D and cut it into clips.
Arrows, areas, spotlights and text that stay on the grass when the camera moves, follow the player you attach them to, and go straight into a clip.
Show each team's shape, the defensive line, passing options, who has the ball and where each player has been, on the video and the mini-map.
Every moment SeeKick found is listed for you. Pick them, or describe the reel in words and let AI find them, then download one video with captions and your club's logo.
The whole match on a 3D pitch you can turn and fly around, in step with the video: watch the shape from above, from behind the line, or from the touchline.
04AI
AI does the reading and the writing, and everything it tells you is checked against the match first.
AI reads the number on each player's shirt and matches it to the team sheet, so players get their real names.
The key moments, how the teams compared and a note on each player, in plain words.
Ask in your own words and get an answer with the clips to match.
"Every sprint by #8 in the second half." The Studio finds the moments and cuts the reel; you check it and export.
Ask the match
Sample
05How it works
From the video to the data, in five steps. An illustration with simulated tracks on stock footage.
1
One camera, filmed from high up near the halfway line. We check it before anything runs.
2
Both teams and the referee, followed through the match. Replays and close-ups are skipped.
3
Shirt numbers are read and matched to the team sheet. Sample names.
4
The video is matched to the pitch markings, so we know where every player was, how far he ran and how fast.
5
AI writes the match report, and every number in it is checked.
06Match day
You keep filming the way you do now. The rest happens without you, and you are told at every step what is going on.
Before kick-off
High up, level with the halfway line, the sun behind you. Film the whole match, kick-offs included.
After the final whistle
From your club's page. Big files are fine, and the upload picks up where it left off.
Minutes later
Before anything runs. If the video cannot give good results, you are told why, before you wait for nothing.
Overnight
Players, names, running data, clips and the report.
The evening after
Check the names in a few clicks, then send the report, the player cards and the clips to whoever needs them.
07Where it fits
SeeKick does not replace a GPS vest or an analyst. It gives you both teams, from video alone, without the hours.
| Question | SeeKick | GPS vests | Manual tagging |
|---|---|---|---|
| Who is measured | Both teams, every player on camera | Your own players, wearing a vest | Whatever the analyst tags |
| What you need | The video you already film | A vest and a pod per player | An analyst's time |
| Running data | From the video, for both teams | The most precise, for your own squad | None |
| Events and clips | Touches, sprints and clips, found for you | None | Precise, by hand |
| Names | From shirt numbers and the team sheet | Each vest is a player | Typed by hand |
| Time per match | Ready the next evening | Download after the session | Hours |
To be fair: for the most precise load data on your own squad, a vest is still the better tool. For the opponent, and for clubs without vests, video is the only option.
Already on Wyscout or Hudl? Keep them. SeeKick adds both teams' running data from your own footage, and its exports work with the tools you already use.
08Privacy
Clubs film children, staff and opponents. The service is built for that from the start.
Hosted in the EU, behind a sign-in. No club can reach another club's matches.
Each person gets the role they need; you decide who can upload, export or share.
Share one match with a view-only link, and switch it off whenever you like.
We never train models on your footage, and never sell it or advertise with it.
Everything exports. A match, or the whole account, is deleted when you ask.
Players are recognised by shirt numbers and your team sheet, never by face or build.
The club is the controller and holds the consent it needs, parents' included. We process the footage only on its instructions.
Nothing is deleted unless you ask, and we keep backups so nothing is lost.
Servers in the EU, and an AI service for the written report. Every company is named in our privacy notice.
Every company involved is listed in the privacy notice.
09Pricing
No card and no contract during the pilot. From December, £99 a month for up to five matches, both teams included.
Pilot · open now
Free
Three matches for your club, with every feature, and a private account set up for you.
How it starts
Season · from December
£99 a month
Up to five matches a month, both teams. Or £790 for the rest of the season, paid up front. Clubs from the pilot get 50% off for their first six months.
Prices exclude VAT. Business customers in the UK and EU: reverse charge.
Subscribe, £99 a month Pay for the season, £790 Ask about pricingPlayer pack · from January
For players, parents and agents
A player's card, heat map and reel from a match, to keep or to send to a club. Until then, a club can share any match with a view-only link.
Leagues, referees & events
One deal for many matches
Every club in a division on one deal, a referee report for every match, or a tournament's matches with reels for the teams.
10Recently shipped
The product ships every week. A few of the things that went out in October 2026.
Light and dark themes across the whole app, and a calmer viewer on phones.
Drawing tools, rebuilt: grouped tools, presets for the layers, and "add to reel" from any drawing.
Unidentified players: every unnamed clip in one list, with a shortlist of who it can be.
The naming page: name automatically, check every clip of a player, undo anything.
Clubs' own team sheets for games that are on no data site.
The offside check: both lines through the camera, with an error band and "too close to call".
The Studio: from moments to a reel in 16:9, 9:16 and 1:1.
Player cards and PDF, a referee report, view-only links and club branding.
11FAQ
Something else? Write to us.
A full match or a half, from one camera. A camera that follows the play, filmed from high up near the halfway line, works best, and sharper video reads shirt numbers better. Footage from behind a goal does not work yet.
Yes. Send a link to one recent full match. We run the same footage check the app runs before every analysis, and tell you what to expect from it before anything else happens.
£99 a month for up to five matches, both teams included, or £790 for the rest of the season paid up front. Clubs from the pilot get 50% off for their first six months. No hour limits, nothing to buy, and you cancel by email.
No. Most clubs already film with something good enough. What matters more than the brand is where it stands: high up, level with the halfway line, following the play, with the sun behind it.
Yes. Players are followed and their running is measured, but shirt numbers are often too small to read, so you will name more players yourself. It also takes longer.
No. Paste both team sheets (number and name) and pick each team's shirt colour, and the names come from those.
Yes. Mark the match as a women's match and the running data is measured with women's speeds, on the player cards and in the reports.
You can check every name from the player's page, with a picture from each of his clips, and correct it in a click. A name you set is never changed by the machine.
Only people you give an account to. Each club has its own server and sign-in. A match can be shared with a view-only link that you can switch off at any time.
Your club's data is kept on servers in the EU. The written report uses an AI service. The privacy notice lists every company involved.
It is ready the next evening. You can see the progress on your club's page, and close the page while it runs.
Often, yes: the analysis itself can be quick. Names, the written report and our checks follow, so we promise the next evening.
Yes. Every match exports to Sportscode and to spreadsheets. The sample files above show what you get.
Keep them. SeeKick measures both teams from your own video, which vests cannot, and its exports work with the tools you already use. For your own squad's load data, a vest is still more precise.
The club decides what is filmed and shared, and is responsible for players' and parents' consent, especially for youth teams. We process the footage on the club's behalf and delete it when asked.
A player pack, with a player's card, heat map and reel from a match, comes in January; join the list from the pricing section. Until then the footage belongs to the club: ask the club to share the match with a view-only link.
Each club gets its own private account with its own logo, so you work in all of them with the same tools. Write to us and we set them up.
Yes: one deal for every club in a division, a referee report for every match, or a tournament's matches with reels for the teams. Write to us.
Matches work as teaching material in the viewer and on the 3D pitch, and the data can be exported for study. Write to us about your course or project.
We set up a private account for your club and analyse three matches at no cost. All we ask is 15 minutes of feedback after each.