Football match analysis
Upload a match. By the evening after, you have every player's running, touches and clips, and a written match report, with names from shirt numbers.
Free pilot for clubs: three matches, no card, no contract. Then £99 a month for up to five matches.
Both teams
The opponent is measured from the same video, player by player.
No hardware
No vests, no sensors, no new camera. One video, 1080p or better.
Evening after
Upload after the final whistle; the analysis is ready by the evening after.
Your tools
A Sportscode XML timeline, CSV files of the events and the tracking data.
01Who it's for
One account per club, where each person gets a role and sees the tools they need, from the head coach to the club's media team. Freelance analysts, leagues, referees and schools have their own way in.
The match, measured, before Monday's training: both teams' running and the moments that decided it.
Match report · player cards · key moments
Every player tracked for you, so the hours go into analysis: draw, clip and code on top of it.
Drawing tools · Studio · Sportscode XML
The next opponent's last match, measured: their shape, their line, their fastest players.
Team shape · defensive line · reels
Every player on the pitch, not only your own, from footage you already receive.
Player cards · reels across matches · view-only links
Running loads without vests: distance, high-speed running, sprints and accelerations, with men's and women's speed bands.
Physical data · player cards · both teams
A one-match card with the numbers, a heat map and a reel, to keep or to send.
Card as PDF · heat map · reel
Clips cut for social media in a few clicks, with captions and the club's logo.
16:9 · 9:16 · 1:1 reels
One private server for the whole staff, built for youth football: you decide what is shared, and it is deleted when you ask.
Accounts and roles · private server
One private account for each club you work for, each with that club's logo, and the same tools in every one.
An account per club · club branding · Sportscode XML
Every club in a division on one deal, with the same data from each match and a referee report on top.
League deals · every club · referee reports
The referee's running and his distance to the ball, measured from the same match video.
Distance · sprints · distance to the ball · heat map
Real matches as teaching material for coach courses, schools and universities, with the tracking data to study.
Viewer · tracking export · teaching use
02Product
The same outputs whichever side you are on: both teams are measured from the one video. Nothing to wear, nothing to install.
Viewer
Play the match with every player, both teams, the referee and the ball tracked on the picture, and the same moment on a radar in real metres.
VAR offside check · New
Pause on the pass and click the last defender and the attacker. Both lines appear on the video with the gap in metres, and the two players are rebuilt in 3D from the frame. The check says OFFSIDE or ONSIDE only when the gap is bigger than its own error, and TOO CLOSE TO CALL when it is not.
Names
SeeKick reads the shirt numbers and matches them to the team sheets. A player it cannot place stays an ID until you name him in one click, and the name then follows him through the match.
1 · Read
8
The number on the back, read across the clips where it shows.
2 · Match
7 J. Ferris
8 M. Okafor
9 T. Lind
Matched to that team's sheet, and refused if the player is not on the pitch.
3 · Show
#8 Okafor
On the video, the radar, the report and the clips.
Physical data
Distance, high-speed running, sprints and accelerations while each player is on camera, with the top speed of every sprint. Each figure carries the share of the match the player was on camera, and running numbers are marked provisional.
One set of definitions is used everywhere: on the player card, in the report and the referee report. Women's matches use women's speed bands, set per match.
The figures have been checked for plausibility against SkillCorner's open tracking data, through the same definitions: on broadcast footage they come out in the same range.
| Metric | Definition |
|---|---|
| Distance | Metres covered while on camera |
| High-speed running | 19.8 km/h and above; women 19.0 |
| Sprint | 25.2 km/h and above, for at least 1 s; women 23.0 |
| Acceleration | ±3 m/s², held over 1 s |
| Top speed | Fastest half-second average; anything above 37 km/h is refused, never clipped |
| Rates | Per minute measured on camera, so players seen for different times compare fairly |
The next opponent
Upload a video of the opponent's last match and you get the same data on their players as on yours. A GPS vest only ever measures your own squad; video measures both.
| Question | From their last match |
|---|---|
| How wide and deep do they play? | Each team's width and depth, live on the radar |
| How high is their line? | The defensive line and the gap to it, in metres |
| Who is quick? | Top speed, sprints and high-speed running per player |
| Where do they lose the ball? | Turnovers on the pitch, provisional |
| Who links their play? | A pass network for each team, provisional |
Match report
An AI model (Anthropic's Claude) writes the words: key moments, the team comparison, the pass network, heat maps. Before you see it, every number in it is checked against the match data, and a sentence whose number the data does not contain is removed.
Ask the match a question in plain words. The answer is held to the same rule, and it can play you the clips it is talking about.
Match report · second half
The press held after the break. Okafor made 3 sprints after the 60th minute, the fastest at 29.4 km/h, and covered 1.9 km while on camera.
4 numbers, 4 found in the match data
Export and share
Every match exports as a Sportscode XML timeline, a CSV file of the events and the tracking data, so the work goes into the tools you already use. Player cards and the referee report print to PDF. A match can be shared with a view-only link that you switch off whenever you like.
<instance> <ID>4</ID> <start>94.880</start> <end>98.680</end> <code>Rossi</code> <label> <group>Source</group> <text>Automatic (CV) - provisional</text> </label> <label> <group>Name source</group> <text>confirmed by a person</text> </label> <label> <group>Touches</group> <text>1</text> </label> </instance>
Sample files
These files were made by the app itself, from the 10-minute SoccerTrack v2 research clip used on this page. It was filmed with one fixed panoramic camera and came with no team sheet, so the names are samples, each named player is followed for one to two minutes, and the tracker credited few touches and no passes.
The measured results on this page come from matches filmed by a manned camera, the kind most clubs already use.
| File | What it shows |
|---|---|
| Match report PDF · 1.0 MB | The written report: takeaways, the team comparison, heat maps and each named player's numbers |
| Player card PDF · 140 KB | One player's distance, top speed and heat map, with the minutes he was measured |
| Sportscode XML XML · 5 KB | The events as a Sportscode timeline, each with its source and who confirmed the name |
| Events CSV CSV · 1 KB | The same events as a spreadsheet |
03Analysis tools
Everything happens on the real match: draw on it, switch on the tactical layers, turn it in 3D and cut it into reels.
Arrows, areas, player links, spotlights, text, 3D passes and a measuring tape. Drawings stay on the grass when the camera moves, follow the player they are attached to, and go straight into a reel.
Layers on the video and the radar, in real metres: each team's shape, the defensive line, pitch control, passing lanes, the ball carrier and a heat map from kick-off to now.
Every moment the app found is listed: touches, sprints, events and your drawings. Pick them, or describe the reel in words and let the AI find the moments. Export one MP4 in 16:9, 9:16 or 1:1, with captions, stat cards and your club's logo.
The whole match on a 3D pitch you can turn and fly around, in step with the video: watch the shape from above, from behind the line, or from the touchline.
04AI
AI does the reading and the writing. Every number it gives you is checked against the match data first, and anything it cannot back up is left out.
An AI model reads the number on every clip where it shows. A name is only written when the number matches one player on that team's sheet, and he is on the pitch at that moment.
Key moments, the team comparison and a note on each player, in plain words. A sentence whose number is not in the data is removed before you see it.
Ask in your own words. The answer is held to the same rule, and it comes with the clips it is talking about.
"Every sprint by #8 in the second half." The Studio finds the moments and cuts the reel; you check it and export.
Ask the match
Sample
05How it works
From the video to the data, in five steps. An illustration on stock footage with simulated tracks; the real output is Fig. 1 at the top of the page.
1
One camera, 1080p or better, filmed high up near the halfway line. It is checked before anything runs.
2
Both teams and the referee, frame by frame. Cuts, replays and close-ups are recognised and left out.
3
Numbers are read and matched to the team sheet. Where the evidence is too weak, a player stays an ID until you name him. Sample names.
4
The picture is mapped onto the pitch's own lines, so every player has a position, a speed and a distance.
5
The report is written from the data, and every number in it is checked before you see it.
06Match day
You keep filming the way you do now. The rest happens without you, and you are told at every step what is going on.
Before kick-off
High up, level with the halfway line, the sun behind you. Film the whole match, kick-offs included.
After the final whistle
MP4, MOV or WEBM up to 16 GB, from your club's library page. The upload pauses and resumes.
Minutes later
Before anything runs. If the video cannot give good results, you are told why, before you wait for nothing.
Overnight
Players, teams, positions on the pitch, shirt numbers and names, physical data, clips and the report.
The evening after
Check the names in a few clicks, then send the report, the player cards and the reels to whoever needs them.
07Where it fits
SeeKick does not replace a GPS vest or an analyst. It gives you both teams, from video alone, without the hours.
| Question | SeeKick | GPS vests | Manual tagging |
|---|---|---|---|
| Who is measured | Both teams, every player on camera | Your own players, wearing a vest | Whatever the analyst tags |
| What you need | The video you already film | A vest and a pod per player | An analyst's time |
| Running data | From video; positions within about 1-2 m | The most precise, for your own squad | None |
| Events and clips | Touches, sprints and reels, found automatically, checkable | None | Precise, by hand |
| Names | From shirt numbers and the team sheet | Each vest is a player | Typed by hand |
| Time per match | Unattended; ready by the evening after | Download after the session | Hours |
Fair to say: for centimetre-level load data on your own squad, a vest is still the better tool. For the opponent, and for clubs without vests, video is the only source there is.
Already on Wyscout or Hudl? Keep them. SeeKick adds both teams' physical data from your own footage, and exports a Sportscode XML timeline.
08Accuracy
We measure our own accuracy and print it. When a number is not good enough to show, we do not show it.
34-58%
of on-screen player time named
Names come from shirt numbers matched to your team sheet. On broadcast-style 1080p footage we have named 34 to 58% of the time players are on screen. The rest stays unnamed rather than guessed, and you can name any player with one click.
1-2 m
typical position error
Player positions are typically within about one to two metres, so distances, speeds and zones carry that error. Running numbers are marked provisional.
56%Not shown
possession, as measured
Possession measured 56% accurate on our labelled sample, which is no better than a guess, so we leave it out. Touches, passes and turnovers are still counted.
| Output | How it is shown | Why |
|---|---|---|
| Players, teams and the ball | Shown | Tracked frame by frame; cuts and replays are left out rather than followed. |
| Names | Shown | Only where the shirt number and the team sheet agree; you can check every one. |
| Distance, sprints, top speed | Provisional | Carries the 1-2 m position error; a speed the tracker is unsure of stays blank. Checked for plausibility against SkillCorner's open data, not against vests. |
| Turnovers and the pass network | Provisional | Checked by eye on one match so far, not yet scored against labels. |
| Wide fixed cameras | Reduced accuracy | Running data works; shirt numbers rarely read, so most names come from you. |
| Possession % | Not shown | 56% on our labelled sample: no better than a guess. |
| xG, pass accuracy, formations, tackles, pressing | Not offered | Video alone cannot measure these well enough yet. |
09Privacy
Clubs film children, staff and opponents. The service is built for that from the start.
Hosted in the EU, behind a sign-in. No club can reach another club's matches.
Each person gets the role they need; you decide who can upload, export or share.
Share one match with a view-only link, and switch it off whenever you like.
We never train models on your footage, and never sell it or advertise with it.
Everything exports. A match, or the whole account, is deleted when you ask.
Players are recognised by shirt numbers and your team sheet, never by face or build.
The club is the controller and holds the consent it needs, parents' included. We process the footage only on its instructions.
No automatic deletion and no hour limits. Backups are the newest 14 nightly copies.
EU servers, EU GPUs and Anthropic's AI service for the written report, among others. Every one is named in the notice.
Every company involved is listed in the privacy notice.
10Pricing
No card and no contract during the pilot. From December, £99 a month for up to five matches, both teams included.
Pilot · open now
Free
Three matches for your club, with every feature, and a private account set up for you.
How it starts
Season · from December
£99 a month
Up to five matches a month, both teams. Or £790 for the rest of the season, paid up front. Clubs from the pilot get 50% off for their first six months.
Prices exclude VAT. Business customers in the UK and EU: reverse charge.
Subscribe, £99 a month Pay for the season, £790 Ask about pricingPlayer pack · from January
For players, parents and agents
A player's card, heat map and reel from a match, to keep or to send to a club. Until then, a club can share any match with a view-only link.
Leagues, referees & events
One deal for many matches
Every club in a division on one deal, a referee report for every match, or a tournament's matches with reels for the teams.
11Recently shipped
The product ships every week. A few of the things that went out in October 2026.
Light and dark themes across the whole app, and a calmer viewer on phones.
Drawing tools, rebuilt: grouped tools, presets for the layers, and "add to reel" from any drawing.
Unidentified players: every unnamed clip in one list, with a shortlist of who it can be.
The naming page: name automatically, check every clip of a player, undo anything.
Clubs' own team sheets for games that are on no data site.
The offside check: both lines through the camera, with an error band and "too close to call".
The Studio: from moments to a reel in 16:9, 9:16 and 1:1.
Player cards and PDF, a referee report, view-only links and club branding.
12FAQ
Something else? Write to us.
A full match or a half, 1080p or better, from one camera. A manned camera that follows the play, filmed from high up near the halfway line, gives the best results, and 4K reads shirt numbers most reliably. Wide fixed cameras are accepted with a "reduced accuracy" label. Footage from behind a goal, and stitched panoramas, do not work yet.
Yes. Send a link to one recent full match. We run the same footage check the app runs before every analysis, and tell you what to expect from it before anything else happens.
£99 a month for up to five matches, both teams included, or £790 for the rest of the season paid up front. Clubs from the pilot get 50% off for their first six months. No hour limits, nothing to buy, and you cancel by email.
No. Most clubs already film with something good enough. What matters more than the brand is where it stands: high up, level with the halfway line, following the play, with the sun behind it.
Yes. It is analysed with a "reduced accuracy" label: tracking, positions and running data work, but shirt numbers rarely read, so most names come from you and the team sheet. It also takes about twice as long.
No. Paste both team sheets (number and name) and pick each team's shirt colour, and the names come from those.
Yes. Set the match as a women's match and the physical data uses women's speed bands: high-speed running from 19.0 km/h and sprints from 23.0 km/h. The player cards, the report and the referee report use them; the viewer's live stats table still uses the men's bands, and says so.
Every name the machine sets can be checked from the player's page, with a picture from each of his clips. You can confirm, correct or take a name off, for one clip or all of them, and undo it. A name you set is never changed by the machine.
Only people you give an account to. Each club has its own server and sign-in. A match can be shared with a view-only link that you can switch off at any time.
Your club's server is in the EU. Player detection and shirt-number reading run on rented GPUs in an EU data centre. The written report and some shirt-number checks use Anthropic's AI service. The privacy notice lists every company involved.
We promise the evening after you upload. It depends on the match length and the queue; the library shows each step's progress, and you can close the page while it runs.
The analysis itself has run in about half an hour on rented GPUs. Names, the written report and our own checks follow, so the promise is the evening after. We will publish the measured time once we have it from real matches.
Yes. Every match exports a Sportscode XML timeline, a CSV file of the events and the tracking data. The sample files above show exactly what you get.
Keep them. SeeKick measures both teams from your own video, which vests cannot, and its Sportscode XML puts the events into the tools you already use. For your own squad's load data, a vest stays the more precise tool.
The club decides what is filmed and shared, and is responsible for players' and parents' consent, especially for youth teams. We process the footage on the club's behalf and delete it when asked.
A player pack, with a player's card, heat map and reel from a match, comes in January; join the list from the pricing section. Until then the footage belongs to the club: ask the club to share the match with a view-only link.
Each club gets its own private account with its own logo, so you work in all of them with the same tools. Write to us and we set them up.
Yes: one deal for every club in a division, a referee report for every match, or a tournament's matches with reels for the teams. Write to us.
Matches work as teaching material in the viewer and on the 3D pitch, and the tracking data exports for study. Write to us about your course or project.
We set up a private account for your club and analyse three matches at no cost. All we ask is 15 minutes of feedback after each.